- Marketing Research Kit For Dummies®
The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what?s most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan. Whether you?re an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record, and analyze secondary, data-electronic and print-for developing or revising a marketing plan, launching a new product or service, or implementing long-term strategic planning. It also offers clear, in-depth instructions and customizable forms for conducting your own primary research. Includes complete instructions for writing a research plan, conducting depth interviews, and focus groups Fully explains the process of sampling, analyzing data, and reporting results Features tips on developing questionnaires for face-to-face, Internet, and postal surveys Helps you keep an eye on your competition and analyze their results When money is tight and everything is on the line, you need to make sure you?ve done your homework . You need Marketing Research Kit For Dummies. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
- Engaging Ideas: The Professor's Guide to Integrating Writing, Critical Thinking, and Active Learning in the Classroom, 2nd Edition
Learn to design interest-provoking writing and critical thinking activities and incorporate them into your courses in a way that encourages inquiry, exploration, discussion, and debate, with Engaging Ideas, a practical nuts-and-bolts guide for teachers from any discipline. Integrating critical thinking with writing-across-the-curriculum approaches, the book shows how teachers from any discipline can incorporate these activities into their courses. This edition features new material dealing with genre and discourse community theory, quantitative/scientific literacy, blended and online learning, and other current issues.
- Church of Lies
From the Preface:
"My name is Flora Jessop. I?ve been called apostate, vigilante, and crazy bitch, and maybe I am. But some people call me a hero, and I?d like to think they?re right too. If I am a hero, maybe it?s because every time I can play a part in saving a child or a woman from a life of servitude and degradation, I?m saving a little piece of me, too.
I was one of twenty-eight children born to my dad and his three wives. Indoctrinated to believe that the outside world was evil, and that I resided among the righteous, I was destined to marry a man chosen for me by the Prophet. I would then live in harmony with my sister-wives, bear many children, and obey and serve my future husband in this life and throughout eternity. But my innocence didn?t last long. While still a child, I understood that the church of the righteous was nothing but a church of lies.
When I was eight years old my father sexually molested me for the first time, raping me when I was twelve. I tried to kill myself. Beaten, molested, taunted, and abused by family members alleging they only wanted to save my soul became a daily routine, I ran from this abuse more than once in my early teens--even attempting to cross the desert on foot. My family hunted me down. I thought government agencies would provide me safety if I reported my father. Instead, police and social services colluded with the FLDS to return me to my family and I ended up back inside polygamy, right where I started."
Flora goes on from there to tell the dramatic true story of how she ultimately escaped and has been fighting against frustrating obstacles with hard fought successes in rescuing women and children from the FLDS. It?s a story you can?t put down.
- Structure for Architects: A Primer
Structure for Architects explains the fundamental structural concepts required for architects and architectural technologists using a highly illustrated approach and real-world examples. With an intuitive, easy-to-read and graphically-friendly format, Structure for Architects is meant for the visual thinker and those that think conceptually. The intuitive approach demystifies structural principles by showing them in the context of everyday situations. Eschewing complicated mathematics, just enough technical information is presented so the reader will not be intimidated by detailed engineering.
- Obesity and Diabetes
Type 2 diabetes, associated with obesity, is today the most commonform of diabetes. It is also associated with a number ofother cardiovascular risk factors which constitute the metabolicsyndrome. Effective management of diabesity iscrucial to the reduction of morbidity and premature morbidity dueto cardiovascular disease.
Part of the successful Diabetes in Practice series, Obesity and Diabetes Second Edition focuses on thelink between diabetes and obesity, two of the most pressing healthproblems in the developed world. It covers topics rangingfrom the changing epidemiology of type 2 diabetes to an analysis ofthe principal causes of the metabolic syndrome.
- Includes new chapters on obesity management in ethnicminorities and obesity issues in the workplace
- Features many suggestions of practical value
- Describes a contemporary approach to the clinical assessment ofobesity and its management in both primary and secondary caresettings
- Covers emerging problems such as childhood diabesity and the impact of obesity on polycysticovary syndrome
- All chapters have been updated
Obesity and Diabetes Second Edition addresses themanagement of obesity and diabetes in practical terms useful toclinicians with an interest in diabetes, both in primary andsecondary care, general practitioners, paediatricians,endocrinologists and nutritionists, as well as to students andresearchers interested in obesity.